Watch an example.
Then try your own.

Press Play to watch. You can turn on sound when you want. Below you’ll find one before-and-after clip and finished examples. We’re still adding videos that show how to film them.

The same take, before and after

Prop your phone upright, face the light, and speak naturally. These two clips show the same 12-second section.

Original iPhone takeLook at where the phone is pointed. This original clip has no sound.
Finished example with soundTurn on sound to listen. Watch where the words sit on screen. This is a finished example.

Finished examples to try

Watch: A morning story

A morning storyFinished story. The original recording is not shown.

Try it yourself

  1. Prop the phone upright where your face stays in view.
  2. Record your complete thought in your own words; keep the original take.

Watch for: Notice how the spoken story and the words on screen work together.

This is a finished example. Your video may look different.

Watch: Two characters at one counter

Two characters at one counterFinished comparison. The two original recordings are not shown.

Try it yourself

  1. Keep your phone in the same place and use the same light for both clips.
  2. Record one character on the left, then the other on the right; leave the middle clear.

Watch for: Watch where each character stands and when each one talks.

This is a finished example. Your video may look different.

Watch: Talking with product footage

Talking with product footageFinished video. The original talking and product clips are not shown.

Try it yourself

  1. Record the complete talking take.
  2. Film a separate, steady product shot for each action, from beginning to end.

Watch for: Notice when the product is shown and when the creator returns.

This is a finished example. Your video may look different.

Watch: Three reasons on screen

Three reasons on screenA finished list shown with words on screen. It does not show someone filming a spoken list.

Try it yourself

  1. Film clear supporting footage for each reason.
  2. Give a clear reason based on your own experience.

Watch for: Notice how the list is arranged over the real footage.

This is a finished example. Your video may look different.

Watch: Product footage with text

Product footage with textFinished product video. The original recording is not shown.

Try it yourself

  1. Film the complete product action in clear light.
  2. Leave room around the subject for readable words.

Watch for: Notice where the words sit without hiding the action.

This is a finished example. Your video may look different.

Compare the same footage in six styles

Watch the same clip with different words and effects. These are finished examples. Some styles are still being tested.

EditorialLook at the words on screen: are they easy to read?
Clean RoutineLook at the words on screen: are they easy to read?
Signature YapLook at the words on screen: are they easy to read?
Quiet LuxeLook at the words on screen: are they easy to read?
Soft LifeLook at the words on screen: are they easy to read?
BoldLook at the words on screen: are they easy to read?

Some guides do not have a filming video yet. Each example tells you whether the original recording is shown.